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No other Big Country broadcaster offers a listener experience like The Raider. Start with a playlist custom and locally curated with our listeners and their requests in mind, follow that with audio quality engineered in house by audio fanatics, and a drive for constantly bettering ourselves, and you have the basis.

Next, add exclusive HD radio technology that presents our music to dashboards as if it never even left the studio, connected dashboard technology that places not just text information but graphics in front of our audience, and the latest world class apps – our listener experience can't be beat.

It's no secret. The ratings "books" turned their back on our market a few years ago. But would you trust data that only came from whoever had time and a willingness to fill out those paper diaries, anyways? In 2025?!

Through our HD radio technology, we have access to real-time data showing our ACTUAL listenership metrics. This runs the gamut of our listener heat maps (see top of page) that tell us exactly where our listeners (YOUR clients) are, to graphs showing us what times of days they tune in, and even how long each radio session is (Spoiler: it stays consistently with the average commute across town. That means the radio is on The Raider from the start to the end of the drive). Our streaming provider offers the same information about our digital listeners.

It's not just about "commercials," any longer. Of course, those are still the backbone of radio advertising, but our stations can truly show you off better than any other radio station in town. Start with your LOGO on your customers' dashboards, apps, and our web stream when your commercial plays, plus your logo and name on all our homepages - all this with any monthly advertising package! Digital add-ons include visuals and preroll video on our streams, extra displays of your logo on the air, a detailed business listing on our sites, and social media partnerships.

Of course, we still offer fun radio extras like on-location live broadcasts of our shows or for your event, in-studio interviews, host endorsements, and full production of your audio.

In 2021, 87% of mothers in Abilene, TX ranged in age from 20 to 34 years of age.

Families are almost always tech driven, adults are generally financially stable, the majority own and invest in their homes. Have more available disposable income.

Families in particular RAVE about our playlist - it's always something everyone can love... from solid gold oldies to 80s and 90s favorites to brand new releases!

Home to Dyess Airforce base, Abilene, TX has a large demographic for military personnel.

The total population of Dyess AFB is approximately 13,132 personnel. This is mostly comprised of stable families and young single professionals in the 18-35 years age range.

Dozens of Abilene Businesses listen to The Raider at work! Our 50,000-watt circularly-polarized signal from within the city limits means better building penetration than any other Abilene station - period! Thousands of other workers listen at work via our digital platforms.